Botswana Consumer Fair is an all inclusive fair whose specific objectives are:

• To create an interactive forum for our exhibitors and their clients.
• To offer opportunities to diversify the economy and promote service sectors.
• To promote direct trade between local and international exhibitors.

Exhibitor Profile

• Banking and finance
• Books, toys and games
• Construction services and materials
• Clothing and footwear
• Information Communication Technology (ICT)
• Government departments and parastatals
• Electronics and electrical services
• Food, confectionary and beverages
• Household applicances
• Furniture and fittings
• Mining and minerals
• Tourism and wildlife
• Entertainment
• Hair and beauty accessories
• Security services and insurance
• Motor deals and machinery
• Garden Services, etc.

During the fair, exhibitors have an opportunity to display and sell products off the stand shelves from day one. They will be able to disseminate information about the commodities, services and to generate leads, to clinch short term contracts, have maximum exposure for diverse clientelle and return on investments.

What We Offer the Public

• Shopping experience like no other in Botswana.
• An array of deverse commodities on offer for the public and professional buyers.
• Convenience - a one stop shopping centre.
• Family outing - all members of the family will be catered for.
• Diverse entertainment.
• Value for money.

The Slogan "Your Spring Shopping Oasis"

• YOUR (S) - emphasises ownership by the consumer.
• SPRING - this being the season of the fair.
• SHOPPING - the act of buying - this defines the core purpose of the fair.
• OASIS - an oasis is a fertile spot in the desert where water is found, this describes aptly what richness and nourishing diversity the consumer will encounter at the fair.
• This is Fairground Holdings' way of exploring an opportunity that can spur the development of Botswana as a unique shopping centre for africa.

Identity
The rationale for selecting Botswana Consumer Fair Logo is that:

• The visuals represent the idea of fireworks, sparklers and a ferris wheel which undoubtedly communicate the concept of the fair in clearer terms.
• The slogan “Your Spring Shopping Oasis” depicts the mood of shoppers and family outing without alienating visitors who can still “shop” for ideas and services.